Fluro Digital
Google Search Strategy & Channel Plan

Your Google Search plan for winning new corporate catering accounts in Canberra

Awaiting your approval Google Search Canberra region $1,050 / month Goes live once approved
✓

This takes about three minutes. Read through the plan below, then for the overall strategy and each of the three campaigns choose Approve or Request a change, and add any comments. Hit send at the bottom when you're done. Nothing goes live without your approval.

What you're approving

The short version, in plain terms.

What
Google ads that show Capital Eatery when someone in Canberra searches for workplace catering
Goal
Win 1–2 new corporate catering accounts a month
Success
Measured by new corporate accounts won, with orders, enquiries and cost per result tracked along the way so we can adjust early
Budget
$1,050 a month, split across three campaigns
Who
New customers only. We won't pay for searches of your business name or target existing customers
Your part
Approve or request changes on 4 items: the overall plan and each of the 3 campaigns

Why Google Search leads the plan

They're already searching

We reach people actively looking for a caterer, right when they need one.

You only pay for clicks

Catering searches only. Café, dine-in and venue searches are blocked.

Perfect timing

November and December are Canberra's busiest catering months.

Repeat business

Most clients re-order, so one new account can mean many orders.

How the budget is split

Three campaigns, weighted toward the searches most likely to bring in a new corporate account.

Corporate CateringCorporate & business catering searches
50%
$525per month
Event & Meeting CateringOffice & meeting catering searches
30%
$315per month
Catering OccasionBreakfast, morning tea, lunch & platters
20%
$210per month
The remaining $450/month of your $1,500 media budget is planned for Meta (Facebook & Instagram), which we'll share for approval separately alongside the creative.

Overall strategy & budget

Are you happy with the approach, the Canberra targeting and the $1,050/month split above?

Do you approve the overall Google Search strategy?

Review your campaigns & ads

Each campaign is broken into ad groups, so the ad someone sees matches what they searched. The previews show how an ad could appear on Google. Google mixes and matches the approved headlines and descriptions to find the best-performing combination, so tap Show another version to see different combinations, or open the full list.

Campaign 1 of 3

Corporate Catering

$525 / month

Our highest-priority campaign, focused on people searching specifically for a corporate or business caterer. These searches are the closest match to winning a new corporate account.

Corporate Catering
People searching for a corporate caterer by name.
Searches we'll target
corporate catering canberracorporate cateringcorporate catererscorporate event catering canberracorporate catering companycorporate catering servicescorporate lunch cateringcatering for corporate eventscatering for corporate functions
See all 15 headlines & 6 descriptions
Headlines
  1. Corporate Catering Canberra
  2. Canberra Corporate Catering
  3. Corporate Caterers Canberra
  4. Catering For Corporate Events
  5. Catering For Your Next Event
  6. Fresh Catering For Teams
  7. Catering Made Easy
  8. Flexible Corporate Catering
  9. Catering For Teams & Meetings
  10. Plan Your Catering Today
  11. Order Corporate Catering
  12. Get Your Catering Sorted
  13. Book Your Catering Today
  14. Build Your Catering Order
  15. Schedule Your Catering
Descriptions
  1. Corporate Catering In Canberra For Meetings, Teams And Workplace Events.
  2. Fresh Catering For Corporate Events, Meetings And Teams Across Canberra.
  3. Choose From Breakfast, Lunch, Platters And Flexible Catering Packages.
  4. Plan Your Next Corporate Event And Order Catering Online Today.
  5. Make Your Workplace Event Easy. Build And Schedule Your Catering Order.
  6. Order Corporate Catering Online And Get Your Next Workplace Event Sorted.
Sponsored
Capital Eatery
https://www.capitaleaterycatering.com.au
Corporate Catering Canberra | Canberra Corporate Catering | Corporate Caterers Canberra
Corporate Catering In Canberra For Meetings, Teams And Workplace Events. Fresh Catering For Corporate Events, Meetings And Teams Across Canberra.
Corporate CateringBreakfast CateringMeeting CateringOffice Lunch Catering
Preview only. Final layout varies by device and search.
Business Catering
Businesses comparing local caterers for meetings and events.
Searches we'll target
business catering canberrabusiness cateringbusiness event cateringcatering for business meetingscatering companies canberrabusiness lunch catering
See all 15 headlines & 6 descriptions
Headlines
  1. Business Catering Canberra
  2. Canberra Business Catering
  3. Catering For Your Business
  4. Business Event Catering
  5. Fresh Catering For Teams
  6. Catering For Work Events
  7. Flexible Business Catering
  8. Food For Meetings & Events
  9. Catering For Your Workplace
  10. Order Business Catering
  11. Plan Your Catering Today
  12. Schedule Your Catering
  13. Get Your Catering Sorted
  14. Build Your Order Online
  15. Order Catering Today
Descriptions
  1. Business Catering In Canberra For Meetings, Teams And Workplace Events.
  2. Fresh Business Catering For Your Next Meeting, Team Event Or Workplace.
  3. Choose Flexible Catering Options For Teams, Meetings And Business Events.
  4. Plan Your Business Catering And Build Your Order Online Today.
  5. Schedule Catering For Your Next Workplace Event With Capital Eatery.
  6. Get Your Business Catering Sorted. Order Online For Your Next Event.
Sponsored
Capital Eatery
https://www.capitaleaterycatering.com.au
Business Catering Canberra | Canberra Business Catering | Catering For Your Business
Business Catering In Canberra For Meetings, Teams And Workplace Events. Fresh Business Catering For Your Next Meeting, Team Event Or Workplace.
Corporate CateringBreakfast CateringMeeting CateringOffice Lunch Catering
Preview only. Final layout varies by device and search.
Do you approve the Corporate Catering campaign (keywords and ads)?
Campaign 2 of 3

Event & Meeting Catering

$315 / month

Reaches office managers and EAs organising food for the office or a specific meeting, a very common reason workplaces book a caterer.

Office Catering
Office managers and EAs organising food for the workplace.
Searches we'll target
office catering canberraoffice cateringworkplace cateringoffice lunch cateringcatering for officeoffice meeting cateringcompany lunch catering
See all 15 headlines & 6 descriptions
Headlines
  1. Office Catering Canberra
  2. Canberra Office Catering
  3. Catering For Your Office
  4. Workplace Catering Canberra
  5. Catering For Office Teams
  6. Fresh Food For Your Office
  7. Office Events Made Easy
  8. Catering For Workplace Events
  9. Flexible Office Catering
  10. Order Office Catering
  11. Plan Your Office Catering
  12. Schedule Your Order Today
  13. Get Your Office Catering
  14. Build Your Catering Order
  15. Order Catering Online
Descriptions
  1. Office Catering In Canberra For Teams, Meetings And Workplace Events.
  2. Fresh Office Catering Delivered For Your Next Meeting Or Team Event.
  3. Choose From Breakfast, Lunch, Platters And Flexible Catering Options.
  4. Plan Your Office Catering And Order Online For Your Next Event.
  5. Get Your Workplace Catering Sorted. Build Your Order Today.
  6. Schedule Your Office Catering Online And Make Your Next Event Easy.
Sponsored
Capital Eatery
https://www.capitaleaterycatering.com.au
Office Catering Canberra | Canberra Office Catering | Catering For Your Office
Office Catering In Canberra For Teams, Meetings And Workplace Events. Fresh Office Catering Delivered For Your Next Meeting Or Team Event.
Corporate CateringBreakfast CateringMeeting CateringOffice Lunch Catering
Preview only. Final layout varies by device and search.
Meeting Catering
Bookers organising catering for a specific meeting.
Searches we'll target
meeting cateringcatering for meetingsbusiness meeting cateringmeeting lunch cateringconference catering
See all 15 headlines & 6 descriptions
Headlines
  1. Meeting Catering Canberra
  2. Catering For Meetings
  3. Business Meeting Catering
  4. Food For Your Next Meeting
  5. Catering For Team Meetings
  6. Fresh Catering For Meetings
  7. Meeting Food Made Easy
  8. Plan Ahead For Your Meeting
  9. Catering For Work Meetings
  10. Order Meeting Catering
  11. Plan Your Meeting Catering
  12. Schedule Catering Today
  13. Build Your Order Online
  14. Get Your Meeting Sorted
  15. Order Catering Today
Descriptions
  1. Meeting Catering In Canberra For Teams, Clients And Workplace Events.
  2. Fresh Catering For Your Next Business Meeting. Plan And Order Online.
  3. Choose Breakfast, Lunch, Platters And More For Your Next Meeting.
  4. Plan Your Meeting Ahead And Order Catering Online Today.
  5. Get Your Meeting Catering Sorted And Schedule Your Order Online.
  6. Make Your Next Business Meeting Easy With Fresh Catering For Your Team.
Sponsored
Capital Eatery
https://www.capitaleaterycatering.com.au
Meeting Catering Canberra | Catering For Meetings | Business Meeting Catering
Meeting Catering In Canberra For Teams, Clients And Workplace Events. Fresh Catering For Your Next Business Meeting. Plan And Order Online.
Corporate CateringBreakfast CateringMeeting CateringOffice Lunch Catering
Preview only. Final layout varies by device and search.
Do you approve the Event & Meeting Catering campaign (keywords and ads)?
Campaign 3 of 3

Catering Occasion

$210 / month

Picks up searches for a specific occasion or product, like breakfast, morning tea, a team lunch or platters, in line with your priority products. This is the campaign we'd look to increase during the November and December peak.

Breakfast Catering
Teams planning a breakfast meeting or morning event.
Searches we'll target
breakfast catering canberraoffice breakfast cateringcorporate breakfast cateringbreakfast catering for office
See all 15 headlines & 6 descriptions
Headlines
  1. Breakfast Catering Canberra
  2. Canberra Breakfast Catering
  3. Office Breakfast Catering
  4. Catering For Breakfast Meetings
  5. Breakfast For Your Team
  6. Start Your Meeting Right
  7. Fresh Breakfast For Teams
  8. Catering For Morning Meetings
  9. Breakfast Made Easy
  10. Order Breakfast Catering
  11. Plan Your Breakfast Today
  12. Schedule Breakfast Catering
  13. Build Your Order Online
  14. Get Breakfast Sorted Today
  15. Order For Your Team Today
Descriptions
  1. Breakfast Catering In Canberra For Teams, Meetings And Workplace Events.
  2. Fresh Breakfast Catering For Your Next Office Or Team Meeting.
  3. Start Your Meeting Right With Flexible Breakfast Catering Options.
  4. Plan Your Breakfast Catering And Order Online Today.
  5. Schedule Breakfast For Your Next Team Meeting With Ease.
  6. Get Your Morning Meeting Sorted With Fresh Breakfast Catering.
Sponsored
Capital Eatery
https://www.capitaleaterycatering.com.au
Breakfast Catering Canberra | Canberra Breakfast Catering | Office Breakfast Catering
Breakfast Catering In Canberra For Teams, Meetings And Workplace Events. Fresh Breakfast Catering For Your Next Office Or Team Meeting.
Corporate CateringBreakfast CateringMeeting CateringOffice Lunch Catering
Preview only. Final layout varies by device and search.
Morning & Afternoon Tea
Workplaces organising morning or afternoon tea.
Searches we'll target
morning tea catering canberraoffice morning tea cateringcorporate morning tea cateringcorporate morning tea
See all 15 headlines & 6 descriptions
Headlines
  1. Morning Tea Catering Canberra
  2. Afternoon Tea Catering
  3. Office Morning Tea Catering
  4. Catering For Team Breaks
  5. Fresh Catering For Your Team
  6. Office Tea Break Made Easy
  7. Catering For Workplace Teams
  8. Plan Your Team Tea Break
  9. Catering For Your Next Break
  10. Order Morning Tea Catering
  11. Order Afternoon Tea Today
  12. Plan Your Catering Today
  13. Schedule Your Team Catering
  14. Build Your Order Online
  15. Get Your Catering Sorted
Descriptions
  1. Morning And Afternoon Tea Catering For Canberra Workplace Teams.
  2. Fresh Catering For Your Next Office Meeting, Team Break Or Workplace Event.
  3. Flexible Catering Options To Keep Your Team Meeting Or Event Sorted.
  4. Plan Your Morning Or Afternoon Tea And Order Online Today.
  5. Schedule Catering For Your Team And Get Your Order Sorted Early.
  6. Order Catering Online For Your Next Workplace Tea Break.
Sponsored
Capital Eatery
https://www.capitaleaterycatering.com.au
Morning Tea Catering Canberra | Afternoon Tea Catering | Office Morning Tea Catering
Morning And Afternoon Tea Catering For Canberra Workplace Teams. Fresh Catering For Your Next Office Meeting, Team Break Or Workplace Event.
Corporate CateringBreakfast CateringMeeting CateringOffice Lunch Catering
Preview only. Final layout varies by device and search.
Team & Workplace Lunch
Teams ordering a catered lunch for staff or meetings.
Searches we'll target
work lunch cateringstaff lunch cateringcorporate lunch cateringcatered lunches for workoffice lunch catering canberra
See all 15 headlines & 6 descriptions
Headlines
  1. Office Lunch Catering
  2. Team Lunch Catering Canberra
  3. Workplace Lunch Catering
  4. Corporate Lunch Catering
  5. Lunch Catering For Teams
  6. Fresh Lunch For Your Workplace
  7. Catering For Your Team Lunch
  8. Make Team Lunch Easy
  9. Lunch Catering For Meetings
  10. Order Lunch Catering Today
  11. Plan Your Team Lunch Today
  12. Schedule Your Lunch Order
  13. Build Your Lunch Order Online
  14. Get Your Team Lunch Sorted
  15. Order Catering For Your Team
Descriptions
  1. Office Lunch Catering In Canberra For Teams, Meetings And Workplace Events.
  2. Fresh Lunch Catering For Your Next Team Meeting Or Workplace Event.
  3. Choose Flexible Catering Options For Your Team Or Office Lunch.
  4. Plan Your Team Lunch And Order Catering Online Today.
  5. Schedule Your Workplace Lunch And Get Catering Sorted Early.
  6. Build Your Office Lunch Order Online For Your Next Team Event.
Sponsored
Capital Eatery
https://www.capitaleaterycatering.com.au
Office Lunch Catering | Team Lunch Catering Canberra | Workplace Lunch Catering
Office Lunch Catering In Canberra For Teams, Meetings And Workplace Events. Fresh Lunch Catering For Your Next Team Meeting Or Workplace Event.
Corporate CateringBreakfast CateringMeeting CateringOffice Lunch Catering
Preview only. Final layout varies by device and search.
Platters
People looking for platters for a meeting or team event.
Searches we'll target
catering platters canberraoffice catering plattersoffice lunch platterscorporate platterbusiness lunch platters
See all 15 headlines & 6 descriptions
Headlines
  1. Catering Platters Canberra
  2. Office Catering Platters
  3. Platters For Your Team
  4. Catering Platters For Events
  5. Fresh Platters For Meetings
  6. Office Platters Made Easy
  7. Catering For Teams & Events
  8. Platters For Workplace Events
  9. Food Platters For Meetings
  10. Order Catering Platters
  11. Plan Your Platter Order
  12. Order Platters Online Today
  13. Build Your Platter Order
  14. Get Your Platters Sorted
  15. Schedule Your Catering Today
Descriptions
  1. Catering Platters In Canberra For Teams, Meetings And Workplace Events.
  2. Fresh Office Catering Platters For Your Next Team Meeting Or Event.
  3. Choose Platters And Catering Options That Make Team Events Easy.
  4. Plan Your Catering Platters And Order Online Today.
  5. Build Your Platter Order Online And Schedule Catering Early.
  6. Get Your Workplace Catering Sorted With Fresh Platters For Your Team.
Sponsored
Capital Eatery
https://www.capitaleaterycatering.com.au
Catering Platters Canberra | Office Catering Platters | Platters For Your Team
Catering Platters In Canberra For Teams, Meetings And Workplace Events. Fresh Office Catering Platters For Your Next Team Meeting Or Event.
Corporate CateringBreakfast CateringMeeting CateringOffice Lunch Catering
Preview only. Final layout varies by device and search.
Do you approve the Catering Occasion campaign (keywords and ads)?

Send your decisions

Pop your name in below and hit send. We'll confirm receipt and work through any change requests before anything goes live.